Let’s
talk a little about image this week. Now, owning a printing company we work
with a lot of new businesses. I must say, one of the most important things you
can do when you start your business is to make sure you have a logo or “look”
that you are not only comfortable with but that represents your company for
what you want it to be.
What
is a logo? A logo is most commonly a graphic that is used by businesses to
promote immediate public recognition.
Why
is this important? A logo is not going to sell your product for you. A logo will
create public awareness. If seen often enough it will become the image that
someone thinks of when they are in need of the product you have.
Where
do you get a logo? Go to a local company that you feel can understand your business.
Don’t go online. Find a company that understands print and web needs so that
you don’t end up paying for your logo to be recreated multiple times. Find a
company that is trusted in your community and that has a name for itself. Remember,
you are trying to build your brand, make sure you work with a company that has
done a good job building its brand.
Quick
story: I was at a networking event a few months ago and a woman with a massage
company handed me her card. I noticed her logo and recognized it which I
thought was odd because I hadn’t heard of her business before. I went back to
my office and found a landscape company that was using the same exact logo. Both
of them went to the same online logo sites, paid $200, and picked a logo. Obviously
that didn’t work out great for them.
Branding
your company has many components to it and as many say, a brand is the living
image of a company. A good piece of advice – start with a great logo!
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