Friday, July 26, 2013

Start with a logo By Kelly Mank, owner of Time4Printing

Let’s talk a little about image this week. Now, owning a printing company we work with a lot of new businesses. I must say, one of the most important things you can do when you start your business is to make sure you have a logo or “look” that you are not only comfortable with but that represents your company for what you want it to be.

What is a logo? A logo is most commonly a graphic that is used by businesses to promote immediate public recognition.

Why is this important? A logo is not going to sell your product for you. A logo will create public awareness. If seen often enough it will become the image that someone thinks of when they are in need of the product you have.

Where do you get a logo? Go to a local company that you feel can understand your business. Don’t go online. Find a company that understands print and web needs so that you don’t end up paying for your logo to be recreated multiple times. Find a company that is trusted in your community and that has a name for itself. Remember, you are trying to build your brand, make sure you work with a company that has done a good job building its brand.

Quick story: I was at a networking event a few months ago and a woman with a massage company handed me her card. I noticed her logo and recognized it which I thought was odd because I hadn’t heard of her business before. I went back to my office and found a landscape company that was using the same exact logo. Both of them went to the same online logo sites, paid $200, and picked a logo. Obviously that didn’t work out great for them.

Branding your company has many components to it and as many say, a brand is the living image of a company. A good piece of advice – start with a great logo!

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