The end of an era?

By Andy Young

The 100-year agreement designating the bunny as Easter’s official animal has just expired. Until recently it was assumed the continuation of the adorable cottontail’s reign as the holiday’s trademark was a mere formality.

However, determined digging by attorneys skilled in trademark law has revealed the 1925 contract included a clause allowing, after a century has gone by, a one-time opportunity for either of the involved parties to “opt out” of the agreement.

Bunny fans are concerned, and with reason. Easter’s original owners sold the holiday to a consortium of greeting card conglomerates, chocolatiers, and plush toy manufacturers in the late 1970s, and hammering out a new deal with a cartel consisting of a bunch of corporate CEOs is a lot different than negotiating with a genial pope and the Vatican.

Easter has become a multi-billion-dollar industry, and there’s no shortage of groups and/or individuals wanting a piece of it. Those trying to get Easter to re-up with the bunny have their work cut out for them. The competition is fierce, as plenty of animals are vying for what is a potential gold mine, not to mention a public relations bonanza.

“Who says bunnies are cuter than squirrels, chipmunks, or hedgehogs?” asks Avaricious Q. Farquhar, an attorney representing a variety of small animals.

American Avian Association president Harold Rapacious called bunnies “Yesterday’s news,” dismissively adding, “they’ve had their day.” The AAA represents groups advocating for both the Easter Parrot and the Easter Dove.

Adds Nestor Skroobawl, public relations director for a group touting the Easter Eagle, “When’s the last time a bunny laid any eggs, let alone the Easter kind?”

Ching-Ching Yeah, spokesperson for the Easter Panda Association declares, “The ugliest panda is infinitely more adorable than the cutest bunny.”

“What have rabbits ever done besides rob Mr. McGregor’s garden?” asks Conrad Eurograbber, head of a group hoping a lovable, drooling service animal, the Easter St. Bernard, will gallop in with a basket of Easter eggs each April and become the holiday’s future logo.

“It’s high time Easter ends their unholy alliance with these unseemly creatures!” huffs Eunice Priggish, who has campaigned for the Easter bunny’s excommunication ever since “Bunnies” became an integral part of the Playboy empire in 1960.

Attacks on the Easter Bunny aren’t limited to the Northern Hemisphere. “You call those hops?” scoffs Laughlin Downunder, spokesperson for an Australian group bidding to replace the Easter Bunny with the Easter Kangaroo. “Compared to one of our ‘roos, bunnies don’t hop; they limp!”

Individuals or groups pushing to replace the bunny include proponents of the Easter Elephant, the Easter Tiger, the Easter Flamingo, the Easter Weasel, the Easter Jellyfish, and the Easter Giraffe, among others. “Sure, we’re a longshot,” says Spiros Noncomposmentis, who represents a group trying to install an unlikely holiday animal. “But if we don’t point out the attractiveness of the Easter Jackal, who will?”

Says one industry insider: “Those rabbit people have the toughest job this side of selling pork in Saudi Arabia.”

The Easter Bunny’s spokesperson, Virtuous D. Fender, vigorously defends her client. “Rabbits in general and the Easter Bunny in particular are inherent parts of society. Who’d watch a movie called ‘Who Framed Roger Raccoon’?” she asks rhetorically. “And seriously, could Bugs Beaver have dominated Elmer Fudd and Yosemite Sam? Buck teeth aren’t everything; long ears matter, too.”

Ms. Fender admits, though, that with billions of Easter industry dollars at stake, she and her leporine clients are facing an uphill battle.

“There’s no question it’s dog-eat-dog out there,” she says of the current competition for official Easter animal status.

She’d better hope it’s not jackal-eat-bunny. <